Department of English, NCCU

Lecturer：Sindy Chen (Marketing Strategist at CakeResume)

Topic：SEO Writing Hacks – How to Grow Your Online Audience Organically + Keyword Research Workshop     
Time：March 11(Thurs.)9：10~12：00

Venue：Ji-tao Bldg. 340108

Search Engine Optimization Writing Hacks

Thursday March 11, 2021

9:10-12:00

Room: Ji-tao Bldg. 340108

In this workshop, Sindy Chen, Marketing Strategist at CakeResume, will deliver a workshop on Search Engine Optimization. She will cover the following topics:

1. Understanding SEO in 60 mins

- Common digital marketing channels (website traffic source).

- What is SEO and why is it important?

- How search engines work.

- Understanding SEO ranking factors.

- On-site/on-page and off-site/off-page SEO

- Creating SEO-friendly content.

- Track, analyze, and improve SEO performances.

2. Keyword Research Workshop (60 mins)

- Keyword research by using 'Google Ads Keyword Planner'

- Establishing a career by writing online 

3. Promote Your Articles (30 mins, by Gareth Cheng, Business Development Manager at CakeResume)

All students interested in optimizing their online writing and establishing careers as online writers are welcome to attend.

Sponsored by the National Chengchi University Department of English